The internet has become the new marketplace for photographers and the clients. Clients search in community and social websites for photographers. When they actually find the photographers, they go on to checking the photographer's portfolio and see what sort of work has been done before. From the photographer's perspective, it is a data mining field.
How can a photographer generate leads from their portfolio website?
A newsletter program is a very wealthy system for any company or website to spread the word. It is very easy, just one click and thousands of people get your message. Give an incentive for the visitors to sign-up for the newsletter. Give away free gifts like e-books and other stuffs that you have made. Imagine you are sending email to hundreds of potential customers and a few of them can become your actual customers in the future.
Sign Up Process
Every people have different taste in photography. Portray that section to them more which will give you more chances of generating sales lead. If you create an interesting environment for them, they will be bound to come back to you. Once they sign up with your website, they become a part of your community.
Monitor Website Traffic
See which section they spend more time in, and which links they tend to click more. Now check what email they are using with that IP address. You have the email address in your hand and you know their taste too. The next step you take is start sending them emails about your photos and ask if they are interested in them.
Use Social Media
The use of social media is a must; all your potential clients are hidden under the huge ocean of social media. Social media is more compared to other forms of advertisements, Remember, generating leads is one thing, and creating a profitable relationship with the client is another thing.