Children's portrait photography is one of the most lucrative businesses out there. Just look around you- almost everywhere you go you see people with children. They are everywhere! And almost all of them want beautiful, professional portraits of their children.
There will always be those who will be fine with having only half focused images and still others have to settle for cheap, chain store photography. However, there are a lot of people out there who recognize the low quality photography and professional photography- the difference that it is an art, and that even at higher prices, it is much better value to them.
It's easy to break into this market as an emotional relationship with the parents of their children. I appeal to those emotions, to persuade them that they should (not) have their child take the best portrait photographer in the field (you), and that they get what they pay for when it comes to photography, and you will have all the customers you need. While it may seem that there is a lot of competition in this area, there really is enough business to go around you and all of your competitors. All you need to do is to set yourself apart from the pack.
Using this method, you no longer have to study fancy lighting equipment, backdrop stand, and backdrops. Children will be happy to shoot you because they are not forced to sit in front of the scary-looking light in the background while you are trying to get a fake smile from them.
Let's look at the choice of this style of shooting children benefits:
You will automatically remove one of the biggest drains your budget overhead, which includes studio hire, utilities, and interior decorating. This leaves you with a lot more money from the most important part of your business- marketing.
The equipment you need to use in this type of photography is the camera; that is all the equipment you need to keep.
You will be able to work from the comfort of your own home, and not to answer the boss anymore. Set your own schedule, this session only when it is convenient for you.