Wedding photography is the photography of activities relating to weddings. It encompasses photographs of the couple before marriage (for announcements, portrait displays, or thank you cards) as well as coverage of the wedding and reception (sometimes referred to as the wedding breakfast in non-US countries). It is a major commercial endeavor that supports the bulk of the efforts for many photography studios or independent photographers.
Like the technology of photography itself, the practice of wedding photography has evolved and grown since the invention of the photographic art form in 1826 by Joseph Nicéphore Niépce. In fact, an early photograph, recorded some 14 years after the fact, may be a recreation for the camera of the 1840 wedding of Queen Victoria to Prince Albert. However, in the early days of photography, most couples of more humble means did not hire a photographer to record the actual wedding itself. Until the later half of the 19th century, most people didn’t pose for formal wedding photos during the wedding. Rather, they might pose for a formal photo in their best clotthhes before or after a wedding. In the late 1860s, more couples started posing in their wedding clothes or sometimes hired a photographer to come to the wedding venue. (See the gallery at White wedding.)
Due to the nature of the bulky equipment and lighting issues, wedding photography was largely a studio practice for most of the late 1800s. Over time, technology improved, but many couples still might only pose for a single wedding portrait. Wedding albums started becoming more commonplace towards the 1880s, and the photographer would sometimes include the wedding party in the photographs. Often the wedding gifts would be laid out and recorded in the photographs as well.
At the beginning of the 20th century, color photography became available, but was still unreliable and expensive, so most wedding photography was still practiced in black and white. The concept of capturing the wedding "event" came about after the Second World War. Using film roll technology and improved lighting techniques available with the invention of the compact flash bulb, photographers would often show up at a wedding and try to sell the photos later. Despite the initial low quality photographs that often resulted, the competition forced the studio photographers to start working on location.
Initially, professional studio photographers might bring a lot of bulky equipment, thus limiting their ability to record the entire event. Even "candid" photos were more often staged after the ceremony. In the 1970s, the more modern approach to recording the entire wedding event started evolving into the practice as we know it today
During the film era, photographers favored color negative film and medium-format cameras, especially by Hasselblad. Today, many more weddings are photographed with digital SLR cameras as the digital convenience provides quick detection of lighting mistakes and allows creative approaches to be reviewed immediately.
In spite of diminishing film use, some photographers continue to shoot with film as they prefer the film aesthetic, and others are of the opinion that negative film captures more information than digital technology, and has less margin for exposure error. Certainly true in some cases, it should be noted that exposure latitude inherent in a camera's native RAW image format (which allows for more under- and over- exposure than JPEG) varies from manufacturer to manufacturer. All forms of RAW have a degree of exposure latitude which exceeds slide film - to which digital capture is commonly compared.
Currently, it is fair to say that many professional labs have a greater capacity to provide services in post-production for film compared with digital,such as quickly generating adequate prints in the event of some over- or under- exposure. This should change over time, with manufacturers like Kodak announcing a commitment to further develop streamlined services in the area of professional digital lab output.
Technology has evolved with the use of remote triggers and flashes. Wedding photographers are now able to take advantage of traveling light and having the ability to use creative lighting.
Albums, prints, and other products
A contemporary wedding photographer will usually provide some or all of the following:
Indoor photography at a church, temple, or other private venue during the ceremony and reception.
Outdoor photography (often at a park, beach, or scenic location on the day of the wedding and/or for engagement photos).
Both posed and candid (photojournalistic) shots of the wedding couple and their guests at the religious or civil ceremony, and the reception that follows.
Formal portraiture in the studio (for either the wedding and/or the engagement photos).
Digital services, such as digital prints or slides shows.
Albums (either traditional or the more contemporary flush mount type of album).
The range of deliverables that a wedding photographer presents is varied. There is no standard as to what is included in a wedding coverage or package, so products vary regionally and from across photographers, as do the number of images provided.
Most photographers provide a set of proofs (usually unretouched, edited images) for the clients to view. Photographers may provide hard copy proofs in the form of 4x5 or 4x6 prints, a "magazine" of images with thumbnail sized pictures on multiple pages, an online proof gallery, images on CD or DVD in the form of a gallery or a slideshow, or a combination of the above. Some photographers provide these proofs for the client to keep, and some photographers require the client to make final print choices from the proofs and then return them or purchase them at an additional cost.
There are a wide variety of albums and manufacturers available, and photographers may provide traditional matted albums, digitally designed "coffee table" albums, contemporary flush mount albums, hardbound books, scrapbook style albums, or a combination of any of the above. Albums may be included as part of a pre-purchased package, or they may be added as an after-wedding purchase. Not all photographers provide albums; some may prefer to provide prints and/or files and let clients make their own albums.
Most photographers allow clients to purchase additional prints for themselves or their families. Many photographers now provide online sales either through galleries located on their own websites or through partnerships with other vendors. Those vendors typically host the images and provide the back end sales mechanism for the photographer; the photographer sets his or her own prices and the vendor takes a commission or charges a flat fee.
Some photographers are also including high resolution files in their packages. These photographers allow their clients limited rights to reproduce the images for their personal use, while retaining the copyright. Not all photographers release files and those who do will most likely charge a premium for them, since releasing files means giving up any after wedding print or album sales for the most part.
Photographers who do not retain copyright of the images often charge more for their services. In these cases the photographer provides the client with the digital images as part of the wedding package. The client then has unrestricted use of the images and can print any that they may desire.
The wedding photography industry is home to some of the most respected names within the photography industry, some of whom were listed in PopPhoto's Top 10 Wedding Photographers in the World. These figures represent the historical rise of wedding photojournalism, fashion, couture-style portraits, and all digital work-flow.
As a wedding is a one-time event, the photographer must be prepared for the unexpected. Shooting a wedding is both exhausting and invigorating as the photographer is constantly looking for good angles and opportunities for candid shots. Communication and planning time-lines before the event will alleviate many of the stresses associated with photographing a wedding. The ability to tactfully take charge also helps - particularly when photographing large groups or families - a common expectation after the ceremony. Having a run list with all of the expected shots is also a useful tool. A photographer may work with an assistant who can carry equipment, arrange guests, and assist with clothing adjustments or holding of reflectors.
Some wedding photographers have an office or studio which can double as a retail photography studio. In bigger cities, one might find dedicated wedding studios that only shoot weddings and may have large studios equipped with make-up and hair, and gowns ready for the bride to wear. Other wedding photographers work out of a home studio, preferring to photograph on location.
Organizations such as the Professional Photographers of America (PPA) and Wedding and Portrait Photographers International (WPPI) and Wedding Photojournalist Association(WPJA)support the art and business of wedding photography. Standards and requirements for professional organizations vary, but membership often indicates a photographer is insured (if they should lose or ruin a large number of images, they can compensate such errors for their clients). Professional organizations offer training, professional competition, and support to members, as well as directory services to help with marketing.
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